The main analysis points of the competitive analysis report on the home elevator market include: 

1) Competition within household elevators. The reasons for the intensification of internal competition may include the following: 

One is slow growth and fierce competition for market share; 

Secondly, there are a large number of competitors, and their competitive strength is generally comparable; 

The third is that the products or services provided by competitors are roughly the same, or only show minimal differences; 

Fourthly, some enterprises expand their production scale for the benefit of economies of scale, breaking the market balance and resulting in a large surplus of products. As a result, these enterprises begin to resort to price cutting and competitive sales. 

2) The bargaining power of home elevator customers. Customers may be consumers or users of the product, or they may be buyers of the goods. The bargaining power of customers is reflected in whether they can encourage sellers to lower prices, improve product quality, or provide better services. 

3) The bargaining power of home elevator suppliers is reflected in their ability to effectively persuade buyers to accept higher prices, earlier payment times, or more reliable payment methods. 

4) The threat of potential competitors in home elevators poses a challenge to those enterprises that may enter the competition. They will bring new production capacity, share existing resources and market share, resulting in increased production costs, intensified market competition, decreased product prices, and reduced profits. 

5) The pressure of replacing household elevators with products refers to the competitive pressure of products that have the same function or can meet the same needs and can be mutually replaced. 

The competitive analysis report of the home elevator market is a research result that analyzes the competitive status of the home elevator market. Market competition is a fundamental characteristic of a market economy. Under market economy conditions, enterprises compete based on their own interests to obtain better production and sales conditions and more market resources. Through competition, enterprises can achieve survival of the fittest and optimize the allocation of production factors. Studying the competition situation in the home elevator market can help companies within the home elevator industry understand the level of competition and grasp their own competitive position and competitor situation, providing a basis for formulating effective market competition strategies.