During the Guangzhou Design Week 2024, a roundtable forum on “Going to Sea Together” was successfully held in XSL-TECHNOLOGY Intelligent Villa Elevator's “Future Home” exhibition hall, focusing on the internationalization strategy of brands.

The forum was closely in line with the main theme of “Going to Sea Together” of Guangzhou Design Week, focusing on how Chinese brands can build brand influence and implement localization strategies in the international market. Mr. Sun Zhongqiang, Vice President of XSL-TECHNOLOGY and Mr. Sun Jinfang, Manager of XSL-TECHNOLOGY Foreign Trade Department, participated in the forum and shared the successful experience of XSL-TECHNOLOGY villa elevator's expansion in the global market, focusing on the expansion of XSL-TECHNOLOGY's logistic, channel and agent resources. Through their sharing, we can feel that Chinese enterprises are firmly accelerating their brand influence and actively integrating into the global market with determination and ability.

Mr. Shi Weifei, founder of PT. VISIFOKUS SINDOTAMA PERKASA, with his rich experience in the market and deep knowledge of the industry, depicted the unique landscape of the Indonesian market and the potential business opportunities for the participants. Hong Renjie, lead architect of HAS design and research, and Dr. Kuo Yu Jie of Design Arts at the University of the Arts, Thailand, analyzed the trends and potential of the Thai market from the perspectives of architectural design and art education, respectively. They shared the Thai market's demand for design innovation and its emphasis on habitat design, which provided valuable reference and inspiration for the internationalization of Chinese brands.

Participants generally agreed that in the process of brand internationalization, enterprises should fully consider the actual situation of the local market, conduct in-depth market research and brand positioning; at the same time, they should respect and integrate with local culture and customs, and adhere to the long-term planning and consistency of brand building. Enterprises need to understand and comply with the local market rules, and choose the right professionals and local staff in order to quickly integrate into the market and realize the sustainable and healthy development of the brand.